Our History

.  El Rowad Foundation, there are people. A well-matched team always committed to transform vision into solution. Based in Italy, our professionals combine the consolidated experience of De Franceschi in the field of industrial laundry machines with avant-garde technology. Heritage and innovation, together. Two bodies. One soul.


El Rowad Foundation, there are opportunities. Today innovation means offering sustainable opportunities. This is the reason we are always researching for advanced technologies. Improving the action on the garment means less energy, less water, less costs. And more features, more quality, more time. What a soul needs.

The Company

El Rowad Foundation, there are skills. More than 20 years of experience in manufacturing machines for cotton garment production and finishing and in particular denim. Over 20 years of research in the field of technological innovation, because Nexia is synonymous with eco-efficiency and sustainability at a global level, with a 100% Italian soul.


 El Rowad Foundation, there are responsibilities. To manufacture the best washing and dyeing systems for finishing garments with low environmental impact, ensuring zero waste, shorter processing times and fewer steps with hot water. Passion and competence, to guarantee maximum performance.Respecting the environment. And of its soul.
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El Rowad Foundation, a new industrial company, born from the knowledge of a team of experts with many years of experience in the industry, now together to give life to new ideas and provide targeted responses to the needs of the ever changing global market.


El Mokawloon El Arab Bldgs. , Zone 4, Bldg. 10, Apt. 3,

Sheraton, Heliopolis, Cairo, Egypt .

Phone: 002 02 2266 7840

Mobile: 002 012 2239 7390

Fax: 002 02 2267 4767